lululemon Puts The CULT In Culture
I’m an avid fan of attractive athletic apparel. Mostly, I can’t seem to get myself out of my favorite capri length running tights (I admit, I have a ridiculous stock in black and grey) and take every opportunity to wear them…whether it is on my way to go running, after running or during the weekends when I’m doing things that have nothing to do with running. In college, it was virtually what my friends and I lived in. For whatever reason, guys seem more inclined to change immediately following the gym, while girls like to advertise their 30 minutes on the elliptical with a little stretch fabric. To me, my running tights make me look fit and healthy plus suck everything in like a vacuum. It’s so much easier to throw them on and head out the door than meticulously plan out an outfit. Don’t mistake this bond with spandex for a lack of interest in my appearance – I love getting dressed to the nines at night, but during the day, even my favorite party dress can’t compete with a pair of running tights.
lululemon, Vancouver based athletic apparel company, recognizes this niche market and combines high performance material with attractive product design to create a commited brand following. Originally targeting yogis, the company has expanded to consider cyclists, dancers runners and other athletes. Their stores offer various free yoga/pilates/spin/running classes (check their websites) including summer yoga in Bryant Park (see picture). The incredibly perky sales staff (sometimes a little too hyper) are always helpful in finding sizes or explaining the various styles. Men rave about their WDW Boxer Briefs ($24) while I’m in love with their Wunder Under Reversible Pants ($88). The free alterations (semi) help take the sting out of their steep prices.
Whether you’re a spandex groupie, or just someone who likes to look pulled together post gym, after you wear your first piece from lululemon you’re likely to be joining the cult…I mean culture.
I did a few of the free Lulemon-sponsored classes in Bryant Park this summer and I loved them. There is nothing like doing yoga outdoors. The instructors were great! I can’t wait until next summer…the only thing cooler is yoga on the beach… here I go, daydreaming again!
Mariel said this on October 9, 2009 at 1:26 PM |
I hear so much hype for Lulemon, I need to get to their stores already. I definitely need to be sucked in and wouldn’t mind looking cute while running!? Why not?
If I can spend $80 at Niketown, I sure as heck can do a pair of yoga/running pants. Did you say free hemming? Umm, that is a plus at 5’1. 
Sita said this on October 14, 2009 at 5:16 PM |